DIGITAL ADVERTISING.
OVERVIEW
Your advertising is managed by a team of expert media buyers who manage roughly $4M in monthly ad spend (profitably) for our clients.
Each media team is headed by a Senior Media buyer and a series of Junior media buyers. Our teams are evenly distributed so that every media buyer has experience with small, medium, and large accounts. They’re well versed in various strategies needed for a brand spending $10k a month, or $10k a day. Never in any situation will you be passed around from team to team or be passed off to a media buyer who has no clue what they’re doing.
Testing is a significant part of advertising. Every single day, there will be someone in your accounts testing new creatives, copy, offers, and more. If you’re new to advertising, testing will take up a lot of time in the beginning.
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Facebook & Instagram
Facebook and instagram are very powerful ways to introduce your brand to new customers and walk them through their purchasing journey with your brand. There are 2.8 Billion monthly active Facebook users — and the average Facebook user clicks on 12 ads every month. (need source on this) Through a series of different types of ads, we will increase awareness (top of funnel), drive consideration (middle of funnel), and incite a conversion (bottom of funnel).
A big part of Facebook/Instagram advertising is the testing process. Through spending millions of dollars of our own money on ads every month, we’ve figured out that the best way to scale a brand is by focusing on the creative, copy, offers, and audience. If you get those figured out, you can scale virtually any business.
Essentially, you need to show a prospective person the right ad at the right time with the right offer, and if you do, they’ll convert. Once we figure out what works, we’ll scale up your spend and you’ll be doubling or tripling your monthly revenue in no time.
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Google & YouTube
Google is the yin to Facebook’s yang. It’s the perfect way to capitalize on demand generated from other advertising platforms. It’s a high-intent platform filled with people who are actively searching for what you offer. We’re going to set up a variety of campaigns to help find them, including: search, branded search, remarketing, display, Youtube, shopping.
Under our management, we’ve found that a mixture of Facebook and Google ads are very consistent and profitable and should lead to a significant increase in your monthly revenue.
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Pinterest, Snapchat, TikTok, & Native
At WKND Digital, we firmly believe that an omni-channel advertising approach is key to success. That’s why we will implement any paid media channel that we believe will be profitable for your business. For some brands, Pinterest and Tik Tok work very well to drive sales. For other brands, it’s a complete flop. The only way to find out is to test it.
After we’ve gotten Facebook and Google ads humming like a well oiled machine, we will slowly implement new ad platforms like Tik Tok, Native, Pinterest, Snapchat to help drive more sales and traffic to your online store.