CONTENT CREATION.
Overview
If you haven’t figured it out already, WE CREATE CONTENT THAT SELLS. We have two 20,000 sqft. studios in Sacramento, CA (LA and NYC coming soon!) where we produce all of our own original photo and video content. There’s 2 main ways that clients engage with us for content creation. Either we create performance marketing, which we then use for media buying and advertising that we run for clients. Or, we’ll do a larger one-off production.
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Performance Marketing
We begin with a discovery deep dive into your brand to understand your brand at a deeper level, and then we’ll use data from your ad account to start creating new content. We make dozens, if not hundreds of data-driven revisions, testing upwards of 500 iterations every month. The more you’re spending, the more we’ll need to test. We will create as many pieces of content necessary to drive performance on paid media channels. We will examine your current content and where it fills our your sales funnel, and then create content to fill the holes in your “leaky” funnel.
Clients who engage with us at the full service level get free creative content for the duration of their engagement.
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One-off Productions
If media buying is not a need for you, or if you’re using the content for something other than advertising, we can always do a one-off production package. This is usually a long term, very high production value video. We’ll meet with you on week 1 to do a deep dive discovery into your brand and exactly what you need from the video. Content packages are custom created for you, but can range anywhere from $30k for a modest production (12 week turnaround) all the way to our “super bowl” package of $250k with 6 month turnaround.
With all of our content packages, we take care of everything, from the concept, scripting, pre production, casting, location scouting, production, and post production.
Check out some examples of content we’ve created for brands of all sizes